Compare Bayer's association of the female image with excess and corruption with contemporary treatments of women in ads. Do we still see this same association? If so, how has it changed? Is it now seen as a good thing or a bad thing? Use at least two contemporary ads.
This advertisement specifically exemplifies corruption and excess identified with the females. This ad is supposed to portray soft living. Partying too much. Female forum and the woman taken as an element expressive idea. Females were popular in Art Noveau and this specific one is embodying an idea and expression. I believe that we still have excess and corruption with contemporary treatments of women in ads. The following two adds are very degrading towards females, regarding them as just an object of sex or just a body. It may not be apparent by the topic of the ad, but the feeling when looking at these ads is that women are considered objects. They are not people but just something. The Burger King ad shows that the woman is being "put in her place" and the portray of soft living because she isn't good for anything else. The Marc Jacobs ad is more of a this girl is only good for showing her legs, because she failed at shopping. It is literally saying she shopped until she dropped, but the idea of soft living is also prevailing throughout this ad. Today, we still see the same association as Bayer's advertisement. I think it is dissappointing and not something to be proud of.
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